And I Guess We’re Done With That
In 2021, 2022, and 2023 (I didn’t write about it again), I received thoughtful messages from businesses and organizations giving instructions on what to do if I wanted to opt out of Mother’s Day messaging.
I didn’t choose to add myself to the “do not send” list, but I appreciated being asked. But I realized as Mother’s Day passed in the UK and is quickly approaching here that no one sent this message (yet) this year, though Debrett’s updated their post. I realize they still could, but it’s interesting that after three years of sensitivity and thoughtfulness, people didn’t feel like they had to keep sending the message of sensitivity and thoughtfulness.
It feels a little hollow in retrospect. I mean, the thoughtfulness felt real at the moment, but is the disappearance a sign of times changing? Did they receive feedback from people that they don’t enjoy being given the option? Or was it a statement they tested vs. a conviction to be as inclusive as possible?
Who is to say? I’m trying not to see it through a skeptical lens. It’s odd to receive zero emails after receiving several in the three prior years.
Did you receive any opt-out messages this year?
2 comments
I haven’t! I guess there’s still time, but I fully expect the onslaught of marketing messages & store displays, etc., to begin as soon as Easter is over.
I have not received an opt-out email this year. The first one was usually for Valentine’s Day. I suspect we may not receive them this year.