Three Hours of Internet

There is a social media site that is only open for three hours every day. At all other times, if you click over, it tells you the site is closed and when it will reopen — 7:39pm to 10:39pm ET.

The point, of course, is “Because social media is better when we’re all online together. No endless scrolling. No FOMO. Just 3 hours of fun every evening.”

That was always the joy of live tweeting or Facebooking around big events: Everyone was on at the same time. The feed was chronological; when you stepped into the conversation, you were stepping into the last thing said. Everyone saw your posts in the same order, in real-time. Even if you were just reading and not posting, you felt part of the conversation, like you were listening to someone tell a story at a party.

So it’s kind of a brilliant idea, especially because it’s time-limited. Either you get on while it’s open and talk to people, or you have to wait to see updates the next day.

What do you think?

P.S. I tried it, and it’s pretty quiet right now, but it’s just getting started.