All Internet Content is a Gamble
There was a recent Reply All that covered a number of topics, including a response from a YouTube creator who felt discouraged when she heard on an earlier episode that she needed many more subscribers (like millions more) in order to be noteworthy.
The guys mused that with all of the thinking they do about the online world, they should have a better sense of how one goes about getting more subscribers or creating a viral video. They brought up a Darius Kazemi talk from XOXO that you can watch below:
Kazemi likens content that resonates to winning the lottery: They is no magical formula just as there are no special numbers you can play that make it a sure thing that you will win the lottery. BUT if you don’t create content (or you don’t play the lottery) you definitely can’t win. So… create good content and then let go of the process. It will either resonate, or not.
He states: “What I’ve learned is that – beyond a certain level of effort – there’s basically no correlation between the amount of work you put into something and how successful it is.”
It’s sort of freeing to think that there is nothing you can humanly do once you give it your best shot. I mean, it’s sad, too, because the whole thing sounds like a slog from that angle. What’s the point if you can’t influence your work’s success beyond a few tiny steps you can take to nudge it in the right direction? But it’s also freeing. It’s okay if I’m sitting back or moving on to the next thing.
With things pertaining to luck: creative work, relationships, baby making — it’s all about showing up and putting in the effort, and then understanding that your work is done and it’s just a matter of chance.
Does his philosophy make you feel hopeful or just plain sad?