Mother’s Day in February
The first Mother’s Day pitches arrived on February 16th. February 16th.
One day shy of 12 weeks.
Pitches. As in, 3 pitches dedicated to Mother’s Day all came on the 16th, amid all the other PR pitches.
This is unconscionable; even in a world controlled by the market, where businesses need to glom onto holidays in order to stay afloat. The pitches put me in a foul mood. Businesses may need to start three months ahead in order to set plans into place, but they do not need to subject the general public three months ahead of time.
We do not need Mother’s Day commercials three months ahead of time. We do not need Easter candy in January or Christmas decorations in October. We all know where the holidays fall in the calendar.
Make it stop.