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Mother’s Day in February

The first Mother’s Day pitches arrived on February 16th.  February 16th.

83 days.

One day shy of 12 weeks.

Pitches.  As in, 3 pitches dedicated to Mother’s Day all came on the 16th, amid all the other PR pitches.

This is unconscionable; even in a world controlled by the market, where businesses need to glom onto holidays in order to stay afloat.  The pitches put me in a foul mood.  Businesses may need to start three months ahead in order to set plans into place, but they do not need to subject the general public three months ahead of time.

We do not need Mother’s Day commercials three months ahead of time.  We do not need Easter candy in January or Christmas decorations in October.  We all know where the holidays fall in the calendar.

Make it stop.



1 SuzannaCatherine { 02.19.15 at 8:31 am }

I totally agree! The day after Christmas, I walked into Walgreen’s and was immediately confronted by Valentine’s Day displays with stuffed animals. The candy aisle and the card aisle had been magically transformed from almost sold out Christmas to bulging Valentine’s Day.
It’s disgusting. There’s no break, no respit between the holidays. No wonder everyone has holiday burnout.

2 loribeth { 02.19.15 at 9:03 am }

Yes! Even BEFORE Valentine’s Day was over, they had some Easter candy set up in the same aisle at one of the big drugstores here. I mean, seriously?? And it’s the middle of February and -20C outside this morning, and the clothing shops are already setting out the shorts & capris. Which is fine if you’re going to Florida or something, I guess, but most of us are stuck here, and capris will definitely NOT cut it.

3 earthandink { 02.19.15 at 10:04 am }

What we need to do is create a movement where we don’t BUY the stuff before the holiday until a month before or something. That’s the only way it will stop.

Everything is way too rushed and too early and I am with you 100000%. (I know there isn’t a 100000%. But I’m pretending there is.)

4 deathstar { 02.19.15 at 11:07 am }

Yep, saw Easter stuff already on the shelves. Good grief! Buy now!

5 Jess { 02.19.15 at 11:46 am }

So agreed. I feel badly for the holidays that don’t get their due because of the big money-makers that shove their way in early. But mostly, I just don’t understand why we can’t have periods of time NOT associated with holidays. I can’t believe there’s Mother’s Day commercials already (no cable, so I haven’t seen them)…

6 andy { 02.19.15 at 12:39 pm }

One of my pet peeves!!!

7 Caroline { 02.19.15 at 1:09 pm }

They weren’t from UK sites were they? Mother’s day in the UK is in March (the 15th this year).

8 Cristy { 02.19.15 at 4:11 pm }


9 Lisa { 02.19.15 at 10:35 pm }

Good grief! Way too early.

10 Mali { 02.19.15 at 10:53 pm }

Argh! I’ve noticed Hot Cross Buns on sale in the supermarkets already too. Sigh.

11 Kimberly { 02.20.15 at 12:08 am }

I have one phrase to sum up all of my thoughts on this post. Are you ready for it?

I love you.

12 Geochick { 02.20.15 at 12:34 am }

I had a hard time finding St. Patrick’s Day stuff because of Easter crap already on display.

Make it stop!

13 createdfamily { 02.20.15 at 12:46 am }

Ugh! Has anyone studied the holiday creep over the past decade? If not they should! It’s getting ridiculous.

14 Jamie { 02.23.15 at 11:14 am }

I find myself avoiding shopping unless I have a specific reason to do so. I don’t really leisurely shop any more because the ridiculously early holiday stuff is a turn off. However, shoe shopping seems to be safe. 🙂

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