How to Have a Successful Blog
Sitting on stage, in four-inch orange platform sandals, Martha Stewart expounded on what makes for a successful blog: personal, openness, passionate, sharing. She spun off on the idea of monetization, of placing a value on your blogging effort, but my mind kept shuffling through the writing side of her advice.
It needs to be personal, showing the personality of the author. It needs to have openness, giving part of yourself to the reader. It needs to be passionate, making the reader care as much as you care. And it needs to be sharing, you need to convey something or what was the point in spending time in the space?
It seemed like such a simplistic – and true – equation for creating a successful blog; a formula for how to create a successful blog.
If you scale each trait from 1 to 5, with 5 being the most and 1 being the least, how does your blog add up?
Personal: how much of your personality shines through? Have you created an alter-ego online who doesn’t mesh with who you are offline? Can people define your bloggy voice? Give yourself 1 – 5 points for how well you’re doing this.
Openness: how open are you with readers? Do you hold a lot back? Do you feel like you have an arm up, holding curious people at bay? Give yourself 1 – 5 points for how well you’re doing this.
Passionate: how excited are you about your own life? If you’re not living the life you want to live, can you write an exciting blog? Is a lack of energy in living life seeping into your words? This is not just about happiness; are you passionately conveying what is in your head? Give yourself 1 – 5 points for how well you’re doing this.
Sharing: are you conveying something? Are you conveying new things? Do you keep rehashing the same thoughts? Can you think of things that people learned at your site that they couldn’t learn elsewhere, even if it was just something about what is important to you? Give yourself 1 – 5 points for how well you’re doing this.
Be honest – how did your blog score AND can you now see places where you could improve and change your blog’s fate?