Susan G Komen, You Can’t Delete the Tweet
A lot has been written today about how Susan G Komen botched their reputation by not responding — or even attempting to control — the backlash against the organization in light of the defunding of Planned Parenthood. It’s sort of a study in what-not-to-do in terms of leading the public perception of a brand or organization. In fact, I am writing about this idea right now for BlogHer.
But in doing research for that post, I came across a retweet that was posted and then deleted earlier today by Karen Handel, the vice president of Susan G Komen who is behind the defunding of Planned Parenthood. Plenty of people took screenshots of the original tweet so it lives on, in all its glory.
I don’t know. It sort of speaks volumes about the person, which — of course — reflects on the organization she represents. I would love to have everyone print out the Planned Parenthood at a Glance page — the one that speaks to the numerous services Planned Parenthood provides — and mail it to Karen Handel’s office, since she seems to believe that 3% of services constitutes 100% of services, hence why she refers to this women’s health organization as a “pro-abortion group.” Unless I’m going to think that Handel is heartless and cruel, I need to believe that she is just poorly informed and ignorant. And therefore, the classy thing would be to educate her.
I’m going to send her my print out in the morning. If you want to send a letter to her office, you can too:
Susan G Komen
5005 LBJ Freeway, Suite 250
Dallas, TX 75244